Student Affairs

Minimal Design Standards for Publications

1. The Auburn University logo should appear clearly and prominently on the front and back of publications to advance the image of Auburn, create an element of consistency and unity, establish a connection between areas and the university, and identify the publication as official, sanctioned Auburn information. It can appear alone or in combination with the name of the area or department, also used in appropriate logo format. As a general rule of thumb, the wordmark portion of the logo should be no smaller than one half an inch high on a standard 4” x 9” brochure, and proportionately larger for bigger publications.
2. To protect trademark licensing agreements and promote a consistent visual identity, Auburn University logos and marks may vary in size, but cannot be altered, tampered with, modified, or overprinted, as described in further detail in this manual. No independent or conflicting logos should be used. For more information about appropriate use of Auburn’s federally registered trademarks, visit http://www.auburn.edu/trademarks.
3. In a four-color publication, the full color version of the Auburn logos/marks/symbols is preferable, in official, approved Auburn orange and blue colors In one- or two-color publications, only approved two-color or single-color — orange, blue, black, or reverse white — should be used. Click here for Auburn’s official colors.
4. The university seal should be used for formal or ceremonial documents only, and only in approved single-or full-color versions. It should not be used in marketing or promotional publications or on promotional merchandise (except for high-end merchandise approved by the Office of Trademark Management and Licensing).
5. The back of publications should contain:
   • an Auburn University logo combined appropriately with the department name. Click here for logos. Student Affairs can prepare varying formats of approved logos for your area for maximum flexibility. Contact Chelsea Payne
   • the equal opportunity statement: Auburn University is an equal opportunity educational institution/employer. On occasion, the equal opportunity statement is utilized inside a publication rather than on the back cover
   • the university website (www.auburn.edu) or other applicable websites
   • the name of the department designing the publication and date (month/year) in small print, for archival and accuracy purposes
6. In textual content, the Auburn University name must be used in full on first reference, and can be shortened to Auburn on second reference; the use of the university name is preferred in academic material, rather than the informal AU initials.

Division Logos

A logo must appear clearly and prominently on the front and back of all printed publications. It can appear alone or in combination with the name of the area or department, also used in appropriate logo format. As a general rule of thumb, the wordmark portion of the logo should be no smaller than one half an inch high on a standard 4” x 9” brochure, and proportionately larger for bigger publications.

In a four-color publication, the full color version of the Auburn logos/marks/symbols is preferable, in official, approved Auburn orange and blue colors. In one- or two-color publications, only approved two-color or single-color — orange, blue, black, or reverse white — should be used.

Logos seen below may be downloaded and can easily be placed into Word, Excel, Power Point and Adobe programs. Student Affairs can prepare varying formats of approved logos for your department or area for maximum flexibility. For questions concerning logo usage, read the minimal publication standards or contact Chelsea Payne.

Click on the desired logo to download.

Colors

Color is as significant to a graphic identity as images, symbols, and marks. The official colors of Auburn University are orange and blue.

As most designers know, precise color matching can be difficult depending on the medium, art, or special effects being used. OCM and Student Affairs recommend the following PMS colors for their proven versatility, long history of use, and quality consistency across multiple mediums.